ADaptor technology uses dynamic weather integration to deliver customized ads to users based on their local weather conditions, location and time of day. In partnership with Subaru, the company will have presence in the Difficulty Driving Index map layer on all interactive maps using TWC’s proprietary ADaptor ads, which allow for national reach with local contextual relevance. “Using our extensive weather dataset and big data analytics capabilities, we’ve created – with Subaru – a unique planning tool that helps our users better plan their day, their travel, and even their driving route.” “The Driving Difficulty Index is a partnership unique to the two brands, leveraging Subaru’s and TWC’s shared focus and expertise on driving safety during specific weather conditions,” said Paul Walsh, vice president of weather analytics, WeatherFX, at The Weather Company. Then the map layer, when selected by the user, shows where difficult driving conditions are present. The Driving Difficulty Index rates road conditions on six core weather parameters: ice, snow, wet, ponding, high winds and low visibility. This map layer shows potentially dangerous weather conditions and help users plan their best driving route. The Driving Difficulty Index is a new map layer within the enhanced interactive maps on.
to launch the new Driving Difficulty Index, a new map layer that displays on ’s interactive maps, available at The Driving Difficulty Index is a new marketplace innovation that relies on TWC’s superior weather data and technology to provide millions of consumers with an actionable tool that will keep them safe on the roads.
The Weather Company, formerly The Weather Channel Companies, has teamed up with Subaru of America, Inc.
0 kommentar(er)
